Successful Employee Onboarding Is the Secret Sauce to Retention

If you’re an employer it’s not an easy position. If you’re a truck driver right now, you have choices.

Among healthcare, transportation, and foodservice industries, hiring or sign-on bonuses are increasingly common to slow staffing shortages.

“If you’re an employer it’s not an easy position,” says Brent Vander-Pol, President of Peninsula Truck Lines in Federal Way, Wash. “If you’re a truck driver right now, you have choices.” Industry group American Trucking Associations estimated in October an unprecedented driver shortage of more than 80,000.

November’s spike in resignations topped off an unprecedented year when more than 38 million American workers left their jobs. What’s more, as 4.5 million workers quit, employers advertised for over 10.6 million jobs, surpassing 10 million the sixth month in a row.

Roughly 1.5 million jobs remained available for each of the 6.9 million unemployed Americans in November. The most in 20 years.

American workers haven’t had similar leverage since the end of World War II when the workforce couldn’t fill the country’s available jobs. Unions gained power and expanded immigration policies enlarged the workforce to ease the labor shortage.

Today’s circumstances are significantly different, but just this month goliaths Amazon and Starbucks faced major challenges from pandemic-weary workers.

Recruiting Is Hard, Retaining Employees Is Harder

Nobody knows when workforces will stabilize, but in 2022 a poorly executed, outdated, or constrained onboarding process can shutter an operation.

Employee turnover is expensive.

Kitsap Transit, which operates passenger ferries in Kitsap County, Wash., just announced that they’ll drastically cut, if not eliminate entirely, ferry service to nearby islands for the foreseeable future.

The service is, in large part, at risk because onboarding new crew members takes roughly two years. The service is logistically frozen.

“We may need to cancel trips on our ferries,” according to Kitsap Transit Executive Director John Clauson in a prepared statement asking for the public’s patience.

While early retirement and other factors are at work, the service is, in large part, at risk because onboarding new crew members takes roughly two years. The service is logistically frozen.

Merchant mariners, like truckers, are mobile with choices and can find better work, and pay, fast. To be sure, trucking companies are taking unusual, if not extraordinary, measures to hire drivers and relying on the basic maxim that 'money talks'.

According to industry groups and January job listings, trucking companies offered incentives ranging from $1,000 signing bonuses to lucrative sign-on bonuses that pay extra-large sums over the year’s course to ensure drivers are happy or, least, not so dispirited they quit.

Vander-Pol, who saw pandemic fatigue up-close when his wife quit her job and left the workforce in 2021, hesitantly admits his regional trucking company is “probably pretty behind” in its onboarding procedure.

He says companies such as his can’t afford extravagant bonuses and — “for now,” he says — his standard pitch of nights and weekends at home and a good medical plan needs to be enough.

“I don’t have a secret sauce,” says Vander-Pol, a former president of Washington Trucking Association. “I don't know if there is a secret sauce."

Peninsula Truck Lines didn’t lose drivers in November, but Vander-Pol continues a daily struggle to find enough drivers to cover his routes.

An Onboarding Process Sets the Foundation for Workplace Culture

Business owners, workers, and human resources professionals say few companies if any can afford to take onboarding for granted or as an afterthought in a worker’s market.

The challenges are abundant. Workers are demanding more, from increased wages to flexible work arrangements to help with childcare to healthy workplaces.

You have to deliver something on the front end that connects the employee and the company. That’s just basic.

According to the MIT Sloan Management Review, leaving a toxic work environment is 10 times more important to workers than money.

To be sure, workers say they expect more than a paycheck and want meaningful, fulfilling jobs that can accommodate their personal lives.

“You have to deliver something on the front end that connects the employee and the company. That’s just basic,” says Barbara Patino, who works for a Las Vegas, Nev. human resources firm.

Entrepreneurs such as Karmel Humphrey, who lives and works in Southern, Calif. think such a realignment was driven as much by the pandemic as an inevitable shift in power to a strained middle class.

Humphrey, 44, expects his company BLCK BRW, a black-owned coffee business in Compton, Calif., to go online in spring.

Humphrey says he initially created his company and storefront after two black men were arrested in Philadelphia for sitting in a Starbucks.

He also created it, he says, after what seemed like countless onboarding protocols aroused some introspection and ambitious thought.

It shouldn’t just be a hoop you jump through [...] Little can be as dispiriting for a person of color as tokenism or a reference to their new employment as a 'diversity hire'.

While he noticed employers embraced onboarding as a critical element of new employment in idea, they didn’t take it seriously in practice: “It shouldn’t just be a hoop you jump through,” he says. More, little can be as dispiriting for a person of color as tokenism or a reference to their new employment as a “diversity hire.” Outdated language such as that, Humphrey says, “devalues you instantly.”

“Who wants to work for that? I thought, ‘I’m just creating my workplace culture’,” he says because he’s endured too many […] opaque procedures that left him disconnected to jobs he otherwise expected to enjoy.

Like many employers, Humphrey says, he’s focused on the desperation of the economic moment but he says his company’s youth means he doesn’t have old policies to reimagine. Humphrey wants to create an uncomplicated onboarding that offers new hires better experiences by personalizing the process and “recognizing their humanity first.”

“I’m trying to do it right the first time in this [pandemic],” he says, “and I’m interested in what [employees] care about.” Humphrey figures successful companies will invest in onboarding strategies that foster personal safety, communication, authenticity and, he says, an authentic personal connection.

Employees are joining a culture when I hire them. That’s really the whole point.

“It’s workplace culture. It’s [all] culture,” and he suggests they’re not wholly separate things. “Employees are joining a culture when I hire them,” he says. “That’s really the whole point.”

Onboarding is often overlooked or dismissed as a formality, but it’s designed to cultivate a long-term relationship between the employer and the employee.

Studies show it’s a critical time for employers to foster a sense of belonging for employees and affirm they both made the right decision.

5 Ways to Create a Memorable Onboarding Process That Focuses on Employee Retention and Improves Team Culture

1. Start with your secret sauce. Create an organized, documented onboarding process that communicates to new hires that they are a part of a supportive team from day one. This process, by design, should be under persistent refinement, should arouse trust with employees, and establish a foundation for positive communication.
2. Don’t overwhelm new hires with new skills. Workplace consultants suggest minimizing new skills and letting employees orient themselves with what they do best.
3. Communicate in different ways. We lose visual information every day in masks. To bridge the gap, offer options for how you communicate with your teams. Regular meetings are a good time to connect and show them their work’s importance. Other communication can be done through text or in a short video.
4. Pair your new team member with a mentor. Mentors can offer advice, guidance, and a genuine sense of belonging. When you can’t be there for your new hire, mentors can help new hires stay connected with their work and the company’s identity.
5. Break up the day to keep things enthusiastic. Consider an activity or a lunch for your new hires to let them share their experiences and get to know each other. Tedious onboarding procedures can grow long and numb a new hire in their first days so it's important to break the training up so employees remain engaged.