How to Get your Leadership Invested in Digital Transformation

| Updated: Jan 07, 2022


With an estimated 2.7 million robots on factory floors around the globe, your manufacturing floor is getting smarter and smarter, and yet your communication strategy for your frontline team remains the same as it was back in the 90s; lengthy and inefficient standup meetings, bulletin boards stocked full with *need to reads*, and the ever so flashy safety reminder poster in the break room.

Most manufacturers haven't caught up with tech yet‍

This issue has been around for decades, but COVID-19 exacerbated the impact much more than anyone had planned for. Especially as organizations quickly realized that they were struggling to get in touch with, and stay in front of, their own frontline teams to get the word out about the everchanging rules and regulations of COVID-19.

With over 80% of the globe’s population being this workforce, we realized there was a big need to address the way that things have always been done.

Enter TeamSense. Hi 👋

We were built to help change the frontline workforce culture.

Let’s start with step one: Get your leadership on board with the culture shift in using technology. Specifically communications technology, like TeamSense.

How can technology positively affect your company culture?‍

COVID-19 was new territory for everyone, but it unearthed some major issues within companies that have large hourly workforces and high employee turnover. Most could not figure out the best way to communicate important information about COVID-19 without having to call every single employee individually.

Originally, we built something that screens employees for COVID-19 symptoms because we knew there was a more efficient and safer way than we had seen them do. In developing this product, and joining forces with our client’s HR/Operations teams, we learned that there are a lot more things that could be more efficient in managing the people on their teams. There was a big need to figure out how to change the way companies engage and communicate with this part of their workforce, and how technology can enable them, and not make them feel more disjointed.

There is so much opportunity to empower hourly workers and their leadership with better tools to do their jobs and build stronger relationships between employers and employees. You can connect with employees on a new level and eliminate the cost, time, and uncertainty of manual processes.

We've seen TeamSense eliminate costly, manual screening processes that were tying up resources for hours upon hours each and every day. Managers can quickly see if someone is coming to work on-site, which has helped them plan their shifts with confidence - knowing that the right individuals will be at work.

Our communication-based infrastructure has enabled organizations for the first time to rapidly share critical information with hourly workers, and not just with COVID-19, but also with benefits enrollment announcements, or severe weather alerts.

We've heard from customers how TeamSense has increased engagement between employees and their managers or leadership and elevated culture of safety.

Think about leading this shift with three key drivers

When it comes to presenting your leadership team with a plan to embrace the future of communication with your team, think about it with having three key drivers for your business:

  1. Operational efficiency (be better)

  2. Ease of use (be faster)

  3. Risk reduction & compliance fulfillment (be safer)

Operational efficiency (be better)

The way you’re doing things right now is consuming a lot of resources, and it is not sustainable.

The way you're doing it right now also ensures that only the people who touch the papers, or input information into all the systems you are using have their light on, while the rest, like your managers, and operations leads, are left in the dark wondering why there is a lag in communications to them when they are the people that need to run their shifts.

Keeping managers in the dark is a huge inefficiency, which is why we have partnered specifically with the management of the customers that we serve in order to better adapt to meet their needs.

The more ‘plugged in’ your team members are, without spending hours on end to get there, the better your business will do because you’ll be able to operate at a much faster pace than the speed which you are at today.

The daily TeamSense attendance roster allows your team leaders to see, in real-time, which employees are coming in, and which have reported they are experiencing COVID-like symptoms BEFORE they come onsite. That way shifts can be better planned, rather than waiting to see who doesn’t show up, or who calls the front desk to call out.

Ease of use (be faster)

The way you’re doing things right now is taking up way too much of your team’s time.

Whether it be having them spend the start, or end, of their shift filling out a questionnaire, organizing the room to sit people 6 feet apart for safety training, or trying to figure out the best way to call all 500 of your employees and let them know that you have to shut the plant down for the day because of a storm coming in. There’s a better way for your team to spend their time.

Your leadership might ask, but won’t there be too much time spent on increasing adoption across my team? Or will my workforce even be technically savvy enough to be able to do this?

TeamSense was built with your exact workforce in mind. We know it’s a pain to have a login and password to remember, so we built a custom code for each person on your team which takes them right to their specific information. No login required, just click and tap.

It’s as easy as 1, 2, … well technically the average person takes about 12 seconds to complete their TeamSense COVID survey. Either way, your team is much more capable than you think. Every client we talk with has this concern, and it ends up being less than 1% of their population that has issues, and those are usually due to provider issues (didn’t pay the bill, didn’t have service, etc).

You might be surprised at just how much your team welcomes change when it solves the problem of them spending too much of their time filling out paperwork or in a standup meeting getting safety training updates.

Risk reduction & compliance management (be safer)‍

If your leadership team is going to buy in at any point, it will be with this one.

The way you’re doing things right now is (likely) really ineffective in managing COVID outbreaks and maintaining compliance.

Between the pen and paper COVID symptom attestations, the screeners asking your team questions or taking their temperature, the HR person answering the phones trying to figure out who is on quarantine, who is flu sick, and who is a legal risk sick. It’s impossible to track everything COVID-19 without a system that was built specifically for the COVID-19 regulations. There are privacy implications to consider, and data retention (like retention for 30 years) policies, and if in the event someone on your team gets, or worse, spreads, COVID-19 then there’s a whole other list of policies to consider for risk to your team and your business.

The way you’re doing it right now is hard to update when regulations change, and they change frequently. Did you know that the Biden administration has chosen the previous chief of California OSHA to join the Biden Transition Team to set policies and regulations for the Department of Labor?

Good news for the world, bad news for businesses looking to slide under the radar with not meeting compliance. California has been the strictest state to date with regulations and fines, so we expect to see fines increase as OSHA starts to crack down on more businesses.

Did you also know that Biden /OSHA issued stricter regulations this week? Some of those regulations include: “Establishment of a system for communicating effectively with workers and in a language they understand” and “Educate and train workers on your COVID-19 policies and procedures using accessible formats and in a language they understand”.

Depending on which state you're in, your regulations might be a bit different than your neighbors. For example, California has 48 hours to send out written notice to all of its employees when a team member tests positive. Fines are up to $10,000 for failing to do so.

See which driver resonates best with your leadership team. You could get into the product with a focus on compliance, and you will still end up proving so much value with operational efficiency along the way. A win, win.

TeamSense is a text-based digital platform that enhances productivity and connection with hourly workers. The platform is commonly deployed as an attendance management and mass messaging tool. Automatic notifications are triggered to admins (via text or email or both!) based on employee responses, keeping everyone on the same page instantaneously.